Living a real-life Toy Story at Toy Fair New York City! This amazing, industry only event highlights the latest toys and games that will soon be hitting the children’s market.
We were excited to be invited to tour the newest toys from Mattel before they hot the store shelves! From Mickey Mouse fun to new toys from Thomas and Friends, Barbie, and American Girl and her new friend Logan – this was one exciting morning for our little toy fan.
Read on as we recap our favorite new toy picks from the gorgeous Mattel pavilion, and give you a sneak peek at the coolest toys that will be soon hitting the market!
Welcome to The Toy Box! With a sign like this – you knew you were entering something special.
Upon stepping in – the largest Rock ‘Em, Sock ‘Em I’ve ever witnessed! Larger then life – these robots sure could put up a fight… and had the attendees cheering in delight.
If only it would fit in our apartment…?
Squawk – Mattel Games
The latest board game on display – Squawk by Mattel Games. This clucking chicken will make for many a laugh-filled nights-in with the family! Simply press the chicken and listen for the funny “Squawk” from within – if the hen opened , the chicken will actually lay an egg (my favorite part!) that you get to crack open. Is the token inside “egg side up” or “chick side up”? Chick side up – you get a token! Player with the most tokens wins “squawking” rights. Out little guy loved it. 4+ Years. Available Fall 2017
Roadster Racers Garage – Fisher Price Mickey Mouse Clubhouse
In our house right now, the mouse is boss. And any fan of Mickey Mouse Roadster Races knows that before you head to the big race you need to make a pit stop at the garage. This garage includes a tool cart and gas pump for those much needed fixes. With three levels, including a 360 degree lift that spins and a cafe, there are many ways for Mickey to relax while his car receives the attention it deserves. 3+ Years. Available Fall 2017
Wonder Woman Fashion Doll Assortment – Mattel
To go along with the Warner Bros. Picture movie, this collection of dolls is the perfect compliment for DC Super Hero, Wonder Woman. The doll assortments offer Wonder Woman in her hero outfit, Amazon warrior, and even Wonder Woman riding a horse. There are also Battle-Action Swords, Headbands and Arm-Band accessories to choose from. Get your Wonder Woman girl power on and enjoy the anticipated movie opening June 2 2017. 6+ Years. Available Spring 2017.
Super Ultimate Garage and Track Builder Construction Crash Kit – Hot Wheels
Product built to promote creativity, experimentation and competition, it’s no surprise that Hot Wheels are the number one selling toy in the world.! The new Super Ultimate Garage looks tall for good reason as its the biggest Hot Wheels contraption ever! The Track Builder Construction Crash Kit combines tacks and bricks for a crashing good time.. There is no one way to build your track (you can make several variations) just watch out for the launching bricks that may take you off course. They don’t call it a crash kit for nothing! 5+ Years. Available Fall 2017
Logan and his Rhythmic Drum Set – American Girl
The premium lifestyle brand, known for inspiring dolls, and memorable experiences, and story telling has added a brand new character! For the first-time ever, American Girl introduced an 18-inch boy names Logan Everett, Tenney’s bandmate and drummer. The Tenney collection includes an 18-inch Tenney doll featuring long, curly blond hair and light brown eyes; a Logan doll with short brown hair and eyes, plus several music and stage-inspired outfits, accessories, and toys that reflect their interests. A must have accessory for Logan to have – a Rhythmic Drum Set. The drum set has everything rock star Logan needs including a bass drum with working pedal, stool, snare drum, metal cymbal, stands, and of course, perfectly sized drumsticks to rock with the band. 8+ Years. Available now at American Girl.
Super Station – Thomas & Friends
Over 70 years as a brand and content showing in 130 countries hasn’t slowed down the #1 blue engine. The Super Station is a complete game changer for serious Thomas collectors – it holds over 100 engines on the apparatus! (hello storage!) In addition to this, and possibly the biggest Thomas game changer yet – is that they have developed a track that works with ALL trains, meaning that the mini trains and regular sized trains can join the universal track and be played with in unison. Included trains in the set: Harold, TrackMaster “Thomas”, Adventures “Percy” and MINIS “James.” In addition to the tracks and engines you can find Sodor favorites such as Tidmouth Sheds, Bendam Docks, Knapford Station, Search & Rescue Center and more… 3+ Years. Available Fall 2017.
Barbie® On-The-Go
Barbie is on the move in the new On-The-Go line which features a smaller scale and unique motorized concept for more storytelling adventures. We love this toy as the articulated joints allow dolls to sit in vehicles or on ponies (amazing!) and ride together on any flat surface with a press of a button. Playsets available and includes track pieces, mini dolls and motorized ponies or vehicles. Ages 4+ years. Available Fall 2017.
Barbie® DreamHorse™
The newest addition to the Dream World line – Barbie and her DreamHorse™. This gorgeous horse not only features sounds and motion but also interacts via touch and sound sensor reactions. The horse can walk and turn 360 degrees or neigh and feed (on a cute bunch of carrots that are included). This amazing horse even nuzzles in response to touch and nods yes or no when you ask a question, plays songs and dances. Where was this when I was a kid? This may have been the most amazing toy I have ever seen, and my personal favorite from the entire exhibit. 3+ years. Available: Fall 2017
Read more about Toy Fair HERE
See more of Mattel’s amazing toy assortment HERE
Thank you Mattel for sponsoring our visit. As always, all opinions are of our own.
